Executive summaries that honor noisy CSV realities

Activation Signal Analytics spends more time harmonizing CSV quirks than crafting gradients. We publish normalization dictionaries alongside dashboards so procurement partners trust joins—even when distributors rename columns quarterly.

Executives asked for fewer vanity charts; they wanted annotated deltas referencing Promotion Build freeze dates. We obliged by stacking commentary blocks beside sparklines.

Limitations remain transparent: we cannot invent lift causality when baseline sell-through data is withheld. Dashboard footers spell that out to protect everyone from over-reading correlations.