Promotion planning
Promotion Build Lab
Activation managers align on ladder math, allocation envelopes, and retailer incentives using scenario boards. Outputs include press-ready POS stacks and a crisp FAQ for field crews.
KRW 2,650,000 (indicative)
10 session hours across two weeks
Request routing deskInside the bundle
Delivery spine
- Scenario tiles for hero SKU vs flanker bundles
- Retailer-ready FAQ drafted with localization editor review
- POS tier matrix aligned to corridor widths
- Risk coverage checklist for incident records
- Partner communication packet with timestamps
Outcomes we script toward
- Signed alignment memo for distributor leadership
- POS kit manifest matched to approved artwork IDs
- One-page talk-track for weekend promoters
Anchor partner
Jonah Mell
Trade marketing strategist translating HQ briefs into corridor-ready assets.
Experience notes
“Promotion Build Lab forced allocation conversations early—fewer backward edits after POS went to print.”
Sora Han · Brand manager · Lotus Wave FMCG · Google
“Still refining how many SKU tiers we show—deck felt ambitious but honest.”
Anonymous buyer · Beauty distributor
Activation FAQ
Yes—reserve slots early; we capture stakeholder sign-off notes inline.
Desk research summaries only—store visits require the audit packages.
We do not negotiate retailer funding on your behalf inside this lab.